Project
The objective of the project was to develop a new key visual and accompanying assets for the promotional campaign of the latest BBQ BOURBON flavor addition to the Tropi Burger Wings line. Embracing an approach inspired by the rugged charm of the Old West, our aim was to infuse the visuals with a sense of boldness to accentuate the robustness of the new flavor profile. Through deliberate manipulation of typography and a carefully curated palette of warm hues, we sought to evoke the essence of the Western aesthetic, thus enhancing the overall impact and resonance of the campaign.
AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Edwin Tarapuez / Pablo Olmedo Velarde
Motion Graphics, Design & Art Director KV: Paulo Guzmán
Copywriter: Andrés Ramirez / Gonzalo Arrieta
Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
DGC: Santiago Landaburu
Creative: Edwin Tarapuez / Pablo Olmedo Velarde
Motion Graphics, Design & Art Director KV: Paulo Guzmán
Copywriter: Andrés Ramirez / Gonzalo Arrieta
Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
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